Estimated Read Time: 5 minutes

When you think about communication in a business setting, you might imagine formal meetings, emails, or presentations filled with facts and figures. However, there is a powerful tool that can engage employees, foster a sense of community, and convey important messages in a memorable way: storytelling. In this article, we'll explore the power of storytelling in internal corporate communications and how it can benefit organizations.

What is storytelling?

At its core, storytelling is the act of conveying information or emotions through a narrative. Stories have been an essential part of human culture for thousands of years, serving as a way to entertain, educate, and connect with others. Incorporating storytelling into internal corporate communications involves using narrative techniques to share information, values, and experiences within a company.

Engaging Employees

  1. Relatability: Stories have a unique ability to capture people's attention and make information relatable. By framing messages in the form of a story, employees can better understand and connect with the content. For example, instead of simply stating a company's goals, a story could be crafted to illustrate how those goals align with employees' personal aspirations.

  2. Emotional Connection: Stories evoke emotions and engage our empathy. When employees feel emotionally connected to the stories shared by their organization, they are more likely to remember the key messages and feel invested in the company's success. By sharing stories of real people within the organization and their triumphs or challenges, a sense of camaraderie and shared purpose can be fostered.

Conveying Company Values

  1. Illustrating Values in Action: Telling stories that demonstrate company values in action can have a profound impact on employees. Rather than simply listing a set of values, stories can show how those values are put into practice. For example, a story highlighting how an employee went above and beyond to provide exceptional customer service can reinforce the value of putting the customer first.

  2. Creating Cultural Norms: Stories shape organizational culture. By sharing stories that exemplify the desired behaviors and attitudes, companies can establish cultural norms and expectations. These stories serve as guideposts for employees, helping them understand what is valued and celebrated within the organization.

Fostering Collaboration and Innovation

  1. Building Bridges: Storytelling can break down silos and encourage collaboration across different teams and departments. By sharing stories of successful cross-functional projects or highlighting the contributions of individuals from diverse backgrounds, employees can see the value in working together towards a common goal.

  2. Inspiring Creativity: Stories have the power to inspire and spark creativity. By sharing stories of innovation and problem-solving within the organization, employees are encouraged to think outside the box and come up with new ideas. These stories can ignite a sense of possibility and empower employees to contribute their unique perspectives.

The Role of Leaders in Storytelling

  1. Leading by Example: Leaders play a crucial role in internal corporate storytelling. When leaders incorporate storytelling into their communication style, it sets an example for others to follow. By sharing personal anecdotes, lessons learned, and their vision for the company, leaders can inspire and motivate employees.

  2. Authenticity and Transparency: Authenticity is key in storytelling. Employees appreciate leaders who are genuine and transparent in their communication. Sharing stories that illustrate challenges faced by the organization and how they were overcome can build trust and foster a culture of open communication.


Storytelling is a powerful tool in internal corporate communications. By incorporating storytelling techniques, organizations can engage employees, convey values, foster collaboration, and inspire innovation. Stories have a way of resonating with people, making information more memorable and creating a sense of connection. So, the next time you need to communicate an important message within your company, consider telling a story. You might be surprised by the impact it can have.